Retail Reinvented
Retail’s not just evolving, it’s moving at lightspeed. Customer expectations have exploded: instant, personal, seamless everywhere, every time. And the kicker? The data to deliver on it is right there… but activating it? That’s where most retailers stall.
In today’s world, it’s not enough to have the right products on the shelf. You need the right data foundations, the right personalisation strategies, and the agility to move at the speed your customers live at. To lead, you need to innovate faster, ship sooner, and adapt relentlessly, because standing still means falling behind.
At Daemon, we partner with ambitious retailers who aren’t just here to keep up, they’re here to shape what’s next. We turn your data into a real asset, not a dusty warehouse of ‘maybe one day.’ We scale personalisation like its second nature. And we build flexible, modern platforms that get you from idea to impact faster.
In short? We help you move from playing catch-up to setting the pace.

What Daemon do for Retail
We help retailers unlock the full power of their data, build fast, flexible platforms, and deliver personalised experiences that drive loyalty — all designed to keep pace with ever-changing customer expectations.
Activate Your Data As A Competitive Weapon
Build Agile Platforms That Move At Customer Speed
Create Personalised Experiences That Feel Human
"Retail’s moving fast and if your tech can’t keep up, your customers won’t either. At Daemon, we help untangle the mess. We get the right data flowing, the right experiences landing, and the right platforms in place so retailers can stop playing catch-up and start leading again."
Nathan Webster, Managing Consultant
Case Studies
Superdry Well Architected Review
Superdry is a progressive company that operates many of its workloads in AWS and takes advantage of modern cloud-native services such as serverless and container solutions.
To modernise the workloads and reduce any risks of failure and downtime, Superdry wanted to understand the current state and identify improvements. Daemon used a three-phase approach to run a successful Well-Architected Review with Superdry.
WHSmith Control Tower
WHSmith PLC is a leading global travel retailer for news, books and convenience, with a smaller business located on UK high streets.
Daemon was tasked with building a secure Landing Zone for WHSmith, in preparation for the establishment of a Cloud Centre of Excellence (CCoE). WHSmith required assistance with upskilling engineers and solutions architects so that reliance on third parties could be reduced.
Insights
Daemon’s AI team discuss new, practical applications of AI
AI is both a toolset and a future technology, and it’s becoming ubiquitous. At Daemon, we’re noticing high demand from clients looking for guidance on how to use and set up AI.
With a steady stream of new tools appearing, we thought it’d be a good time to chat with three of Daemon's AI specialists. We discuss the challenges in the current AI landscape, whether ‘control’ or ‘opportunity’ is a better mindset, and why practical applications of AI can accelerate all sorts of businesses.
Daemon’s Roadmap for AI Adoption
Artificial Intelligence (AI) has become an essential pathway for business growth and staying ahead of the competition. At Daemon, we know that jumping into AI can be tricky, so together with our AI & Machine Learning team, we've put together a roadmap to help organisations navigate the whole process.
This roadmap has four movements: Ideation and experimentation, design thinking and business focus, rapid prototyping and proof of value, and scaling and building capability.
Why Retail Leaders Partner With Us
Because we don’t just build tech — we build what’s next.
With deep roots in retail and a relentless focus on measurable outcomes, we help our clients move faster, think smarter, and serve their customers better. Whether you’re reimagining your ecommerce stack or redefining your store experience, we bring the clarity and capability to make it happen.
Ready to revolutionise retail?
Reach out to retail@dae.mn and let’s create retail experiences your customers will love.

If you’d like to know more about how we do things at Daemon