Beyond automation: How we're helping to transform revenue, retention and resilience with AI

We know that AI delivers serious business benefits when implemented correctly. But too often, the conversation around AI starts and stops with automation and cutting costs. 

“Rolling out AI has a lot of benefits,” says Ian Ray, Head of Data and AI at Daemon. “Companies do it to grow revenue. Bigger baskets, smarter product suggestions, faster innovation.”

Connect with Ian Ray on Linkedin

That’s exactly what we’re seeing on the ground. AI is helping teams launch better products, deliver sharper customer experiences, and future-proof their operations. And at Daemon, our AI-First squad is focused on helping organisations do that quickly, responsibly, and with clear commercial outcomes. 

Let’s look at what that means in practice.

Increased revenue

AI is changing how businesses grow. From personalised experiences to more intelligent supply chains, companies are discovering ways to serve customers better and turn that into profit.

Take personalisation. AI lets businesses deliver the right message or product at exactly the right moment. “It’s not just about making a customer happy once,” says Henry Ayres, Head of Engineering at Daemon. “It’s about creating that sticky customer who always returns.”

Connect with Henry on LinkedIn

Daemon delivered a 50% cost saving to a major retailer by leveraging AI tools to process large volumes of data. This approach reduced the number of required components and significantly accelerated response delivery, increasing overall velocity and efficiency.

And at one of the leading investment platforms, we supported engineering teams to integrate GitHub Copilot into their workflows. The result? Faster software delivery, quicker product launches, and a better experience for end users.

This matches broader trends. McKinsey found that companies using AI in product development and marketing saw a 48% increase in revenue compared to peers. That’s not marginal improvement, it’s a fundamental shift.

Learn more about Daemon’s AI-First squad

Improved retention

Customer expectations have changed. People want things faster, simpler, and more relevant. AI helps you deliver on that consistently. In retail, our shelf optimisation work didn’t just improve stock availability. It made the shopping experience better. Customers could find what they needed, more often, without frustration. That kind of consistency builds loyalty.

KPMG research backs this up. Companies using AI in customer service saw clear increases in satisfaction and retention scores. And as Bain points out, even a 5% boost in retention can lead to as much as 95% profit growth.

“Sticky customers aren’t a nice-to-have,” says Henry. “They’re what makes the business more valuable over time.”

Whether it’s a financial services platform, a high street brand, or a logistics company, the businesses getting retention right are the ones putting AI to work in the background, anticipating needs and removing friction.

Long-term resilience

AI isn’t just about the front end. It’s a powerful tool for improving how teams work, how organisations operate, and how they prepare for what’s next.

We worked with a housing certification firm dealing with thousands of documents arriving in inconsistent formats. Using AI to process and categorise that data cut labour costs by 80%. But more importantly, the team didn’t shrink. They redeployed people into more strategic roles. That’s a common thread in our work. AI isn’t replacing people, it’s giving them space to focus on higher-value tasks.

Compliance is another area where AI adds real value. From automating risk checks to supporting governance, the right tools reduce manual effort and improve accuracy. PwC found that AI-enabled compliance systems significantly reduce regulatory risk, particularly in complex sectors.

More broadly, IDC’s 2024 research shows strong returns across industries. The average ROI for generative AI is 4.2 times in financial services, 3.9 times in telecoms and media, and 3.2 times in retail. These aren’t speculative numbers. They reflect real value, delivered now. 

A commercial shift

AI isn’t just a tech upgrade, it’s a big shift in how businesses operate. It helps us make faster decisions, run smoother, and build stronger customer relationships. With the right approach, AI can be a real growth driver, not just an afterthought. At Daemon, we help businesses tap into that potential responsibly and see real results.

If you’re after stickier customers, higher revenue, and a more resilient business, AI is a great place to start.

Got an AI challenge that needs solving? Learn more about Daemon’s AI Readiness Assessment