---
title: The tug of war between public vs private cloud
description: For the last few months, a dispute over whether public or private cloud is better has been raging, and in 2025, that debate continues to heat up.
image: https://www.dae.mn/hubfs/pexels-fauxels-3183186%20(1).jpg
---

EBOOK

# The tug of war between public vs private cloud

## Is the future of cloud infrastructure hybrid? 

[ Download Report ](https://share-eu1.hsforms.com/13UncyrPnR7OX0MAEI97A6Qf6ax0)

There’s a quiet revolution happening in the cloud. As businesses navigate an increasingly complex digital landscape, the debate over public vs. private cloud continues to evolve. With the private cloud market projected to surpass $400 billion by 2033, organisations are reassessing their cloud strategies to balance security, compliance, cost, and innovation.

At Daemon, we take an agnostic approach - helping businesses choose the right cloud infrastructure based on their specific needs. Our latest report dives into the shifting cloud landscape in 2025, exploring:

- The growing demand for private cloud - why regulated industries prioritise data sovereignty, compliance, and low-latency performance.
- The advantages of public cloud - how scalability, AI/ML capabilities, and pay-as-you-go flexibility drive innovation.
- The case for hybrid solutions - why many businesses are blending both approaches to optimise costs and performance.

With insights from our Cloud Engineering team, this report unpacks the benefits, trade-offs, and key considerations for your cloud strategy. Whether you're looking to migrate, modernise, or fine-tune your existing setup, we provide the knowledge you need to make an informed decision.

![Screenshot 2025-02-26 at 16.36.31](https://www.dae.mn/hs-fs/hubfs/Screenshot%202025-02-26%20at%2016.36.31.png?width=996&name=Screenshot%202025-02-26%20at%2016.36.31.png "Screenshot 2025-02-26 at 16.36.31")

[ Download Report ](https://share-eu1.hsforms.com/13UncyrPnR7OX0MAEI97A6Qf6ax0)

*“Daemon’s agnostic approach means we’re able to see both sides of the debate. A hybrid cloud environment gives you the advantages of public and private clouds, allowing you to optimise your cloud based on your needs, providing flexibility while retaining sovereignty over sensitive data.”*

Paul Campbell, Head Of Cloud

[ Download Report ](https://share-eu1.hsforms.com/13UncyrPnR7OX0MAEI97A6Qf6ax0)

## Are your VMware costs soaring? Shift to a smarter Cloud strategy with Daemon

 

The recent Broadcom acquisition of VMware has sent shockwaves through the UK business landscape, with licensing fees skyrocketing and many companies scrambling for alternatives. 

Sound familiar? You're not alone. Daemon is working with numerous organisations feeling the pinch and seeking a more cost-effective and stable virtualisation solution.

 

[Read the full blog here](https://www.dae.mn/blog/are-your-vmware-costs-soaring-shift-to-a-smarter-cloud-strategy-with-daemon)

## How Daemon helped migrate The Sainsbury's Groceries Online e-commerce platform

 

The Sainsbury’s Groceries Online (GOL) website was hosted across multiple data centres, on mostly dedicated hardware. Embracing DevOps would: increase quality, environment availability and unlock business agility by improving release frequency.

 

[Read the full blog here](https://www.dae.mn/resources/sainsburys-gol)

Want to get to the future faster?

[ get in touch ](https://www.dae.mn/contact-us)

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©2026 Daemon Solutions Ltd. | Company Number: 03442937 | VAT Number: 768365777 Paddington Clubhouse | Studio C, 21 Conduit Place, Paddington, London W2 1HS | United Kingdom

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