---
title: "The Capital Catalyst: Turning Cloud Optimisation into Innovation Funding"
description: "The Capital Catalyst: Turning Cloud Optimisation into Innovation Funding Webinar"
image: https://www.dae.mn/hubfs/Youtube%20banner_Cost%20optimisation%20380x240.png
---

WEBINAR

# The Capital Catalyst: Turning Cloud Optimisation into Innovation Funding

## Evolving from tactical cost-cutting to future-ready financial engineering

In 2026, organisations are under increasing pressure to fund AI initiatives, elevate customer experience, and accelerate innovation. Technology investment should be the lever that enables this progress. For many, the next wave of funding isn’t missing, it’s locked inside existing inefficiencies.

In this webinar, our experts explore how cloud optimisation can evolve from a reactive cost-cutting exercise into a deliberate, strategic investment approach. Watch the session on demand to discover how organisations can reclaim technology spend and reinvest it into initiatives that deliver measurable, board-level impact.

The webinar explores:

- How to evolve from tactical cost-cutting to future-ready financial
- Where inefficiencies quietly accumulate, and how to remove them without disrupting delivery
- How to redirect reclaimed spend into initiatives that drive measurable, board-level impact

Hosted by [Martin Rogers](https://www.linkedin.com/in/martinerogers/?lipi=urn%3Ali%3Apage%3Aorganization_admin_admin_page_posts_published%3B35f419bb-3cc2-454e-acfb-635fc8f047ab), with insights from [Paul Campbell](https://www.linkedin.com/in/pauljaecampbell/?lipi=urn%3Ali%3Apage%3Aorganization_admin_admin_page_posts_published%3B35f419bb-3cc2-454e-acfb-635fc8f047ab), [Steve Anderson](https://www.linkedin.com/in/stevealexanderanderson/?lipi=urn%3Ali%3Apage%3Aorganization_admin_admin_page_posts_published%3B35f419bb-3cc2-454e-acfb-635fc8f047ab) from Daemon, and [Esther Querol Machado](https://www.linkedin.com/in/estherquerolmachado/?lipi=urn%3Ali%3Apage%3Aorganization_admin_admin_page_posts_published%3B35f419bb-3cc2-454e-acfb-635fc8f047ab) from AWS.

Watch the webinar to hear how technology leaders are evolving from tactical cost-cutting to future-ready financial engineering!

 

*"You have to incentivise the behaviour you want. If you want your team to stop thinking like budget-hoarders and start thinking like innovators, you have to stop punishing them for efficiency.*

Steve Anderson, Chief Client Officer at Daemon

[ Reach out to find out more ](https://www.dae.mn/contact-us)

Want to get to the future faster?

[ get in touch ](https://www.dae.mn/contact-us)

[Follow us on LinkedIn ](https://www.linkedin.com/company/daemon-solutions/) [Follow us on Facebook ](https://www.instagram.com/daemon_consultancy/)

©2026 Daemon Solutions Ltd. | Company Number: 03442937 | VAT Number: 768365777 Paddington Clubhouse | Studio C, 21 Conduit Place, Paddington, London W2 1HS | United Kingdom

[![Daemon logo](https://www.dae.mn/hs-fs/hubfs/logo-daemo.png?width=386&height=98&name=logo-daemo.png "Daemon logo")](https://www.dae.mn/)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Daemon",
    "url" : "https://www.dae.mn/events/author/daemon"
  },
  "dateModified" : "2026-02-12T10:03:41.018Z",
  "datePublished" : "2026-02-11T17:34:23.000Z",
  "headline" : "The Capital Catalyst: Turning Cloud Optimisation into Innovation Funding",
  "image" : [ "https://www.dae.mn/hubfs/Youtube%20banner_Cost%20optimisation%20380x240.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.dae.mn/events/the-capital-catalyst-turning-cloud-optimisation-into-innovation-funding",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.dae.mn/hubfs/logo-daemo.png"
    },
    "name" : "Daemon Solutions Limited"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "VideoObject",
  "caption" : {
    "@type" : "MediaObject",
    "contentUrl" : "https://www.dae.mn/media-transcripts/362477785332/en.vtt",
    "inLanguage" : "en",
    "name" : "en Captions"
  },
  "contentUrl" : "https://25488324.fs1.hubspotusercontent-eu1.net/hubfs/25488324/video_assets/362477785332/inherited/web_optimized.mp4",
  "dateModified" : "2026-02-11T17:25:06.992Z",
  "duration" : "PT44M28S",
  "height" : 1080,
  "name" : "The Capital Catalyst_ Turning Cloud Optimisation into Innovation Funding",
  "thumbnailUrl" : "https://api-eu1.hubspot.com/filemanager/api/v3/files/thumbnail-redirect/362477785332?portalId=25488324&size=medium",
  "uploadDate" : "2026-02-11T17:09:34.501Z",
  "width" : 1920
}
```